DirectBuy’s Business and IT Operations Transformed

DirectBuy’s Business and IT Operations Transformed By Faction's Cloud Platform Through Komodo Cloud, LLC

Denver, Colorado – July 16, 2014 — Faction (formerly PeakColo), an enterprise-class IaaS Cloud provider for channel partners, announces that its proven cloud computing platform is serving as the secure foundation for DirectBuy, a leading national members-only consumer buyers’ club. Through its 100% channel focused model, Peak enables service providers such as Komodo Cloud LLC, to white-label Peak’s cloud and offer their own robust cloud practice for end-user clients. True to Peak’s unique channel model, Komodo Cloud’s expert team in turn helped DirectBuy migrate from a traditional colocation environment to a 100% cloud operation, allowing DirectBuy greater control and elasticity for its franchise network. In doing so, DirectBuy realized $2.5M in CAPEX avoidance and immediately achieved a significant reduction in infrastructure related problem tickets. In addition, a 3-5x faster eCommerce website significantly improved the DirectBuy member experience. As a 43-year old company representing over 700 manufacturers and their authorized suppliers, over 90 franchise locations in the US and Canada, and one million product SKU’s, DirectBuy’s core business relies heavily on its eCommerce web site. CIOs today are constantly looking at ways to leverage technology to increase efficiencies, capabilities, and to better serve their company’s client base,” states Armin Roeseler, CIO for DirectBuy. “By ensuring that DirectBuy is partnering with the right service providers, such as Komodo Cloud and Peak, we can effectively lead the strategic transformation of our business. Thanks to Komodo Cloud and their strong relationship with Peak, we experienced a seamless and quick migration to the cloud, which enabled DirectBuy to deliver new service offerings, new memberships, and increase our agility and flexibility at all levels throughout the company.

DirectBuy had a tight implementation timeline of 60 days, however by leveraging Peak’s patented Layer 2 dedicated network connections that allowed DirectBuy to use its existing network ‘as-is’, Komodo easily migrated and implemented the new environment on-time and on budget. DirectBuy is realizing numerous benefits by placing its production workloads in Komodo Cloud, powered by Peak, including:

  • 40% reduction in IT operating expenses
  • 3-5x improvement on website responsiveness and performance
  • $2.5M CAPEX avoidance by eliminating the need for ‘in-place’ system upgrades
  • Almost 100% reduction in core infrastructure problem tickets, thus improving customer experiences
  • 80% reduction in time to market, which drastically increases business agility
  • Achievement of PCI compliance
  • Provisioning of Disaster Recovery capabilities across two (2) geographic Regions
  • Establishment of best practices to use across each department
  • "Serving such a wide variety of agents, resellers, distributors and VARs, Peak manages cloud infrastructure in eight geographies – ensuring a 100% available platform atop which partners layer their unique services,” says Luke Norris, CEO and Founder of Peak. “With Peak managing the platform, partners are free to focus on their core business. Technically astute partners such as Komodo leverage our capabilities where they are needed, complimenting their core expertise. Our close collaboration ensures that Komodo’s customer issues are resolved and improvements are made throughout many levels of their clients’ organizations."